The Product Buy Box
One buy box, two pack sizes, five stock statuses and a VAT toggle. How I redesigned Drinkstuff's product page to sell by the case without confusing anyone.
Selected work
Projects
A taster of recent work, drawn from 20+ years in ecommerce: the problems I tackled, the thinking behind them, and what shipped.
- 4 projects
- UX, product & ecommerce
Designing a Basket for Multiple Stock Statuses
One basket, four stock statuses and up to three deliveries. How I split Drinkstuff's basket into 'dispatched now' and 'dispatched later' so split orders stopped being a surprise.
Simplifying Checkout
Taking the friction out of checkout, one step at a time. Case study coming soon.
Browse and Learning Search
Making browse and search work harder, so people find what they need faster. Case study coming soon.