About + Work

Duncan Hann

18+ Years Experience

40% Revenue Growth

15% Conv. Rate Uplift

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EXPERIENCE

Ecommerce Product Manager

Web Team Lead

2025 – | ITS - All the tools you need

Product Manager & Ecommerce Specialist

Head of Development & IT

2015 – 2024 | Drinkstuff

🛒 Led checkout and basket optimisation, simplifying UX and checkout flows, resulting in a 15% uplift in conversion rates.

🛒 Implemented learning search technology (SLI, Loop54) and structured data enhancements, improving relevance and findability.

🛒 Delivered a content and taxonomy strategy, refining product descriptions, metadata, and attributes to enhance SEO and product discoverability.

🛒 Designed and implemented faceted search and category filtering, improving user engagement and navigation efficiency.

🛒 Introduced personalised product recommendations, leveraging customer behaviour data to increase cross-sell and upsell opportunities.

🛒 Implemented a CMS and PIM system, improving efficiency in product content management and reducing page update times by 20%.

🛒 Defined and prioritised the product roadmap, ensuring search and product discovery enhancements aligned with business needs.

Development & IT Responsibilities

2015 – 2024 | Drinkstuff

💻 Oversaw technical projects, system integrations, and IT infrastructure, ensuring scalability and PCI Level 1 compliance.

💻 Managed IT infrastructure, hosting, and domain management, improving uptime and reducing downtime by 12%.

💻 Led the implementation of automated processes for ticketing, patch management, and email marketing.

💻 Supported the eCommerce platform's security, performance, and accessibility improvements.

Ecommerce & Marketing Manager

2009 – 2015 | Drinkstuff

📢 Expanded marketplace sales, integrating Amazon and eBay, contributing to a 40% increase in revenue.

📢 Led eCommerce optimisation efforts, improving site-wide performance, UX, and checkout flows.

📢 Managed digital marketing strategies, including PPC (Google Ads, Microsoft Advertising), SEO, email marketing (Mailchimp, HubSpot), and affiliate marketing (AWIN), increasing traffic and conversions.

📢 Implemented data-driven A/B testing and CRO strategies, enhancing engagement and revenue growth.

📢 Developed and tested seasonal promotions and merchandising campaigns, aligning with customer buying behaviour.

📢 Managed and allocated digital marketing budgets, ensuring cost-effective investment across paid media, SEO, and content marketing.

Web Content Manager

2006 – 2009 | Drinkstuff

📝 Developed content strategies, optimising SEO and structured data to increase organic traffic by 8%.

📝 Led a team of content editors and photographers, ensuring consistent branding and content quality.

📝 Oversaw multiple company rebrands, creating style guides to align branding across digital and print materials.

Graphic Designer & Content Editor

2004 – 2006 | Ministry of Defence

🎨 Produced technical drawings and design materials for military and engineering operations.

🎨 Developed content layouts and visual assets for internal and external communications.

CERTIFICATIONS

📌 Umbraco Fundamentals Training - Umbraco HQ Training (2022)

📌 Interaction Design Foundation Member – UX/UI Certifications (2021 - Present)

📌 Certified Scrum Product Owner (CSPO) – Scrum Alliance (2018)

EDUCATION

📌 BSc (Hons) Product Design with Electronics – Cardiff Metropolitan University (2000 - 2004)

SKILLS & EXPERTISE

BEYOND THE SCREEN 🎭☕🎸

☕️ Coffee Obsessed: Proud owner of a Breville Barista Express, constantly fine-tuning espresso shots (still troubleshooting that pressure gauge!).

👨‍💻 Tech Curious: Learning React, 11ty, HTML/CSS/JS and APIs while building Buskspot, my platform for street performers.

🍕 Pizza Enthusiast: Hosting make-your-own pizza nights with my pizza oven is a personal passion (product testing is rigorous!).

👨‍👩‍👧 Family Man: Husband to Caroline, dad to Elodie

🏃‍♂️ Running Aspirations: Trying to get back into fitness and running after a hiatus—slowly but surely.

Get in touch: [email protected]