The Product Buy Box
One buy box, two pack sizes, five stock statuses and a VAT toggle. How I redesigned Drinkstuff's product page to sell by the case without confusing anyone.
Duncan is a Product Manager, Designer, and Ecommerce Enthusiast
CSPO / UX / UI / Vision / Strategy
Welcome! I'm Duncan Hann, and this is where I share my work, ideas, and everything I've been learning along the way. My background centres on 20 years in product design and eCommerce, with experience across product management, UX, and front-end development, areas I enjoy and continue to develop my skills in.
You'll find a mix of projects, thoughts, and hands-on experimentation, all with a focus on building simple, effective solutions that genuinely help users.
This site is also a working example of my front-end development skills, built using Eleventy (11ty) and driven by curiosity.
#duncanhann
Selected work
Case studies you can click around in
Real ecommerce problems, the thinking behind them and interactive demos of what shipped.
Designing a Basket for Multiple Stock Statuses
One basket, four stock statuses and up to three deliveries. How I split Drinkstuff's basket into 'dispatched now' and 'dispatched later' so split orders stopped being a surprise.
Experience & credentials
Where I've worked and learned
From technical drawings for the army to leading ecommerce teams, every step taught me something about designing for real people.
2025 – Present Now
Ecommerce Development Lead, ITS
Leading the web and ecommerce product team for a trade tools retailer on BigCommerce: introducing Scrum in Jira, managing development agencies, running Athos Commerce search and bringing in AI workflows with Claude and ChatGPT.
2006 – 2024
Content to Head of Development & IT, Drinkstuff
18 years growing with the business: checkout and basket optimisation, learning search, a CMS and PIM, and marketplace growth.
Personal project
Ginger Afro
My web design and digital identity side project, and a playground for client work and trying out new ideas.
2004 – 2006
Graphic Designer, Ministry of Defence
Where it all started: technical drawings and visuals for people who rely on getting the detail right.
Writing & learning
